About me
In 2020, I hit what many would call the pinnacle of success. I had a thriving business, financial stability, and everything I thought I needed. But beneath the surface, I was struggling. Depression had taken hold of me. I’d worked tirelessly, aiming to retire at 40—something I achieved in 2021—but instead of feeling fulfilled, I found myself desperate and miserable.
For years, I had been chasing a version of success that wasn’t mine. I hid parts of myself, masked my struggles, and tried to live up to an image of who I thought I needed to be. But deep down, I was unhappy because I wasn’t living authentically—I wasn’t honoring my true self.
When I retired, I decided to face these truths head-on. I turned to a passion project—a documentary series about my depression, my past, and the reasons behind my unhappiness. It was one of the most vulnerable things I’ve ever done. The series revealed the hard truth: my life, though successful on the outside, was built on unresolved traumas and a version of myself that I no longer wanted to be. The Docu Series is Journey to Authenti-CITY that can be viewed in my Youtube Channel: @TheJoyfulEntrepreneur
Through that project, I walked myself through a process of healing: recognition, acceptance, forgiveness, and transformation. And as I healed, I discovered the power of embracing authenticity. I learned that joy comes not from perfection or achieving milestones but from being true to who you are.
This transformation is what inspired me to become The Joyful Entrepreneur. Talking about mental health, empowering entrepreneurs, and sharing my story isn’t just my work—it’s my mission. I know what it feels like to carry the weight of expectations and lose yourself in the process. And I also know the freedom that comes from letting go of those burdens and living authentically.
My message is simple: Success isn’t just about financial freedom or accolades. True success is about thriving with joy, mental wellness, and self-love.
This is why I do what I do. I understand the struggles entrepreneurs face because I’ve been there. And now, I dedicate my energy to helping others redefine success—with joy and authenticity.
Mission
“To empower Filipino entrepreneurs by transforming their mental wellness journey
through awareness, compassionate support, and practical solutions
—helping them thrive joyfully in business and life.”
Vision
“To create a resilient and joyful entrepreneurial community in the Philippines,
where mental health is recognized, prioritized, and embraced as a
foundation for success and personal fulfillment.”
Core Values
1. Compassion
I deeply care about entrepreneurs’ struggles and provide a safe,
understanding space for healing and growth.
2. Empowerment
I aim to uplift and equip Filipino entrepreneurs with the tools, mindset,
and strategies to overcome mental health challenges and succeed.
3. Joy
Joy is not just the result but the journey itself. I advocate for finding happiness,
peace, and fulfillment alongside entrepreneurial success.